YouTube BoxOffice Brings Full Length HD Hindi Movie Streaming in India
Google recently revamped its YouTube Movies section through which users can view more than 3000 full-featured movies online. YouTube Movies is already having a dedicated section for India Movies. Indian movie buffs have more reasons to be happy, YouTube has introduced a channel, titled “YouTube Box Office” dedicated to latest Hindi blockbuster movies in HD quality. YRF will be a partner of this exclusive channel and with Intel’s sponsorship will feature premium Hindi movie every month absolutely free for viewing.
The movie featured at YouTube Box Office now is “Band Baaja Baaraat,” a romantic comedy starring Ranveer Singh and Anushka Sharma. The movie can be watched in up to 1080p HD resolution. You can also watch related videos of the movie including making of the film, selected and deleted scenes, etc.
The YouTube Box Office channel will also feature other popular Hindi movies for free. Other than Bollywood movies, this online channel will also feature regional movies and is already boasting of over 1500 such movies in its catalogue. However, this channel can be accessed only by users in India and will be blocked to the rest of the world.
YouTube will collaborate with its partners in India on a revenue share basis to bring more of such premium content on YouTube Box Office every month.
Commenting on the new initiative, Gautam Anand, Director Content Partnerships for YouTube Japan-APAC said,We wish to create a destination for users which is easily discoverable and also help our content partners get more viewers for their premium content. With over 48 hours of content being uploaded onYouTube every minute, this is our attempt to curate premium and exclusive content which our users enjoy. This initiative also opens up a new window of opportunities for marketers to utilize the platform and engage the YouTube community.
Sandeep Aurora, Director-Marketing, Intel South Asia said,Intel is extending the “Smart visuals, brilliant performance” positioning of its latest 2nd generation Core processors with this association. The YouTubeBox Office channel provides the consumers an opportunity to view premium, high quality movies on their PCs. Consumers can also enjoy these movies on their big screen HDTV with Intel Wireless Display (WiDi) feature on the 2nd Generation Intel Core Processor based PCs and bring YouTube to life in HD format on their TVs.
Speaking about the initiative, Mr. Anand Gurnani, General Manager — Digital & New Media, Yash Raj Films – the producer and distributor of Band Baaja Baaraat said,Apart from offering tremendous reach, evolved digital platforms like YouTube also enable the monetization aspect through advertising revenues in an unobtrusive manner, while offering a great online viewing experience to the users. We are sure this project will throw up interesting insights and consumption patterns of the digital-friendly audience.