Kaspersky will be offering free license codes of Kaspersky Internet Security 2010 for both the Windows 7 Launch Party attendees and hosts.
The offer page says:
Thank you for visiting our special offer page for Windows 7 Launch Party attendees and hosts. Our offer will go live when Windows 7 is publically released on October 22nd. Please check back then to receive your license code for Kaspersky Internet Security 2010.
Visit the link below for the offer.