ChromeBlock: Google Chrome Extension to Stop Third-Party Tracking

ChromeBlock (formerly known as Do Not Track) is a Google Chrome extension that helps you block web beacons, bugs, and other tracking technologies used by advertisers to track your browsing actions. ChromeBlock automatically looks at each web page that you load and identifies web bugs, beacons and other tracking tools that the web page has and blocks them.

You can easily see what trackers are in use at each website you visit and then block any or all of them by simply clicking on the ChromeBlock icon and toggling the option “Not Blocked Here” to “Blocked Here.” [Read more...]

Google’s Super Bowl Ad – “Parisian Love”

Google’s search engine is the world’s favorite search engine, the reason for its popularity is because it returns relevant results faster and with a no-frills, simple user interface. It became popular not by the traditional means of advertising but via recommendation by its users to their friends, relatives and colleagues to use it.

Google rarely used any traditional means of advertising to promote its products and services, but this policy started changing, when Google used billboards to promote GOOG-411 service. Google also aggressively promoted it’s Chrome browser using different advertising schemes. This changes are very much understandable in the sense that Google wants its users to know that Google is more than Google Search now. But what is more surprising for everyone is that Google has decided to promote Google Search Engine at the Super Bowl. [Read more...]